Our Story
Born from a childhood dream of flowers that never fade, leia preserves the quiet joy of bringing something beautiful into your world — with no expiry date.
The Beginning
I've loved flowers for as long as I can remember.
When I was just nine years old, I'd save up my pocket money to buy grocery store blooms on my walk home from school — no occasion, no reason, just for the quiet joy of bringing something beautiful into my room. But as much as I adored them, there was always a moment I dreaded: when the petals began to wilt, the water turned murky, and mould took over what was once something soft and radiant.
Watching them decay felt a little like losing a piece of light I had held onto.
The Dream
That's where the dream of eternal flowers was born.
Back then, in Singapore around 2010, preserved flowers were nearly impossible to find — and when I did see them online, they were either far too expensive or locked in boxes of stiff rose heads that didn't feel romantic or real to me. I didn't want something that looked artificial. I wanted something that felt alive.
I dreamed of bouquets that looked just as wild, soft, and magical as fresh blooms — but ones I could keep without watching them fade.
As I grew older, that childhood dream stayed with me. And now, at 25, with a deeper understanding of the environmental cost of floristry — the short lifespan of fresh-cut flowers, the carbon footprint of constant imports, the waste that piles up week after week — I felt an even stronger pull to bring leia to life.
Our Philosophy
Intention
So I began leia from that seed of longing — to create the kind of floral arrangements I always wished existed. Ones that feel dreamlike, intentional, and lasting. I design each piece the way I used to imagine them when I was nine — not just for how they look, but for what they make you feel.
Promise
And I hope that when they find a place in your home or your hands, they bring the same quiet joy I felt all those years ago — only now, with no expiry date.
With love,
Ying Yeo
Founder of leia
Experience Eternal Beauty
Discover arrangements that honor both the fleeting nature of flowers and the enduring power of beauty. Each piece is a promise that some things, when cherished with intention, truly can last forever.
Explore Our Collection